Commerce Command Center

Revenue, fulfillment, acquisition, and customer signals in one live workspace.

Live data synced 2 min ago

Net Revenue

$284,920

+12.4%vs last period

Gross

$317.4K

Refunds

$12.8K

Discounts

$19.7K

Profit margin

36.8%

Avg daily

$9.4K

Orders

5,359

+9.05%vs last period

Paid

5,102

Failed

Pending

171

Conversion Funnel

8.42%

+6.0%vs last period

Sessions

64.0K

Checkout

9.8K

Purchased

5,359

Cart Recovery

$38.7K

+4.1%recoverable value

Active carts

412

Idle 20m+

Recovery

18.6%

Revenue & Forecast

Daily net revenue, gross sales, and refunds with 7-day forecast and campaign annotations.

Peak:Jun 13 $22.6KAvg daily revenue:$9.4KRefund impact:4.5%

Category Mix

Revenue distribution by product category with margin and return insights.

Net revenue$284.9Kthis period

Electronics

Margin 38% · Returns 3.2%

$119.7K

42%

Accessories

Margin 52% · Returns 2.1%

$68.3K

24%

Wearables

Margin 44% · Returns 4.6%

$51.2K

18%

Home & Audio

Margin 31% · Returns 5.4%

$45.6K

16%

Top category: Electronics (42%)Avg margin: 41.3%

Checkout Funnel

Conversion and drop-off across each stage from session to purchase.

Sessions

64,023100.0%

Product views

38,42060.0%−40.0%

Add to cartHigh drop-off

14,28622.3%−62.8%

Checkout started

9,84615.4%−31.1%

Purchased

5,3598.4%−45.6%

Largest drop-off occurs between Product views and Add to cart. Consider improving product page imagery, adding trust badges, and reducing form friction at add-to-cart.

Channel Performance

Acquisition channels ranked by revenue contribution with CAC and ROAS.

#1Google Shopping

$94.2K5.4x

Sessions

18,420

Conv.

7.8%

CAC

$18

#2Meta Ads

$61.8K3.8x

Sessions

14,860

Conv.

5.1%

CAC

$24

#3Organic Search

$52.6KOrganic

Sessions

12,640

Conv.

8.9%

CAC

—

#4Email

$39.4K14.8x

Sessions

7,420

Conv.

12.4%

CAC

#5Direct

$28.1KDirect

Sessions

6,980

Conv.

6.2%

CAC

—

#6Affiliates

$8.8K2.2x

Sessions

3,703

Conv.

3.4%

CAC

$16

Best ROAS: Email (14.8x)Total spend: $48.2K

Product Performance

Top products ranked by units sold with margin, stock, and return signals.

Product	Category	Units	Revenue	Margin	Stock	Returns
MacBook Pro 13" Best sellerHigh margin	Electronics	1,284	$3.08M	38%	142	2.4%
iPhone 15 Pro Max Low stockBest seller	Electronics	1,108	$2.07M	42%	14	3.1%
Apple Watch Ultra 2 High margin	Wearables	894	$785K	44%	86	4.6%
AirPods Pro 2nd Gen Low stockReturn risk	Home & Audio	762	$182K	52%	28	5.8%

Showing 4 of 6 products

Total revenue: $7.4MAvg margin: 38.8%

Realtime Monitor

Live signals across visitors, carts, payments, reviews, and wishlists.

Live

+8.4%

Live visitors

1,284

Top: /products/iphone-15-pro

+4.1%

Active carts

412

$38.7K recoverable value

+12%

Payment failures

Stripe decline spike

+24%

Reviews today

Avg rating 4.7

+18%

Wishlists

248

Top: Apple Watch Ultra 2

Last updated: 12 seconds agoAuto-refreshing every 30s

Recent Orders

Live order stream with status, fulfillment, and risk signals.

Order	Customer	Channel	Product	Amount	Payment	Fulfillment	Risk	Status
OR-9081 Jun 23, 14:32	DRDarlene Robertson	Web	MacBook Pro 13"	$2,399	Paid	Packed	Low risk	Delivered
OR-9077 Jun 23, 13:18	KWKristin Watson	Mobile	Apple Watch Ultra 2	$879	Paid	Awaiting pickup	Low risk	Pending
OR-9062 Jun 23, 11:42	BCBessie Cooper	Web	iPhone 15 Pro Max	$1,869	Paid	Shipped	Medium risk	Shipped
OR-9054 Jun 22, 18:24	AFAlbert Flores	App	iPad Pro 11"	$1,699	Refunded	Returned	High risk	Cancelled
OR-9048 Jun 22, 16:08	JCJane Cooper	Web	AirPods Pro 2nd Gen	$720	Paid	Delivered	Low risk	Delivered

Showing 5 of 10 orders

1 / 2

Customer Activity

Live customer events timeline.

Live

DR
Darlene Robertson
VIP
placed order #OR-9081$2,399
3 min ago
KW
Kristin Watson
Returning
abandoned cart recovery email sent$879
12 min ago
BC
Bessie Cooper
New customer
subscribed to newsletter
28 min ago
AF
Albert Flores
At-risk
requested refund #OR-9054$1,699
1 hour ago

Inventory Risk

Stockout risk indicators with reorder status and supplier ETA.

3 items

iPhone 15 Pro Max

14 units left

Critical

Reorder now2.1 days left

Supplier ETA

7-10 days

Reorder qty

500 units

AirPods Pro 2nd Gen

28 units left

Critical

Reorder now4.6 days left

Supplier ETA

5-7 days

Reorder qty

300 units

Studio Display 27"

9 units left

Warning

Reorder recommendedReorder now

Supplier ETA

14-21 days

Reorder qty

120 units

Next supplier delivery: 5-7 days

Fulfillment Queue

Live order pipeline from ready-to-ship to delivery outcomes.

Ready to ship

284

65.0%

Awaiting pickup

22.0%

Delayed

4.1%

Returned

7.3%

Failed delivery

1.6%

Avg processing time: 4.2hOn-time rate: 96.4%

Returns & Refunds

Refund metrics and reason breakdown to identify product and fulfillment issues.

Refund rate

1.8%

Return requests

126

Refund value

$12.8K

Avg resolution

18h

Damaged itemHigh

34%

Size/fit issue

24%

Changed mind

21%

Late delivery

13%

Other

Top reason: Damaged item (34%)Trend: -0.4%

Customer Segments

Segment distribution with revenue contribution and repeat purchase rate.

New buyers

$42.6K

15%

Customers

428

Repeat rate

18%

Returning customers

$166.8K

59%

Customers

2,184

Repeat rate

42%

VIP customers

$71.2K

25%

Customers

312

Repeat rate

68%

At-risk customers

$4.3K

Customers

Repeat rate

Total customers: 3,018Avg CLV: $94.40